TNH IQ SmartPlan
TNH IQ SmartPlan · From Truck N Hustle · Plans from $19/mo

Stop Running Your Fleet on Spreadsheets and Gut Instinct.

Know Whether the Load Makes Money Before You Move the Truck.

SmartPlan gives owner-operators and small fleets CFO-level visibility into every load, every mile, and every dollar — your true cost per mile, load evaluation, cash runway, and lane intelligence — without the complexity.

TNH IQ SmartPlan mobile dashboard

Cancel anytime. Already a member? Log in

9 in 10U.S. trucking companies run 10 or fewer trucks (ATA)
$2.34/miAvg. cost to operate a truck, 2025 (ATRI)
+43%Spot rates ex-fuel, year over year (ACT Research)
TNH IQ SmartPlan

One Platform. Built for Operators.

SmartPlan unifies the numbers currently scattered across six different apps and replaces guesswork with data. Most tools show what happened. This one shows what to do next.

01

Know Your True Cost Per Mile

Stop accepting loads that feel profitable. SmartPlan calculates your exact fixed and variable costs so you know your real break-even before you ever pick up the phone.

02

Evaluate Every Load Before You Accept

Run instant margin analysis on any lane. See net profit, cost breakdown, and rate-per-mile against your personal threshold — before you commit.

03

Track Your Cash Runway in Real Time

Know exactly how many days of cash you have, what your weekly revenue requirement is, and where your business stands — updated every day.

Sample Output

Somebody Offers You a Load.
Here's What You See.

Not “is this a good rate.” Whether it's a good rate for you — your truck payment, your insurance, your fuel economy, your deadhead — against your own strategic threshold.

Lane Evaluation

Atlanta, GA
→ Dallas, TX

782 mi loaded

Accept
Total Revenue$2,100.00
Operational Cost$1,459.68
Net Profit+$640.32
Margin30.4%

Rate $2.68/mi — above your $2.10 strategic threshold

What's Inside

Everything a Small Fleet Actually Needs.

📊

Profitability & Cost-per-Mile

Automatically track fixed and variable costs to reveal real-time margins. Stop leaking profit through cheap freight, deadhead miles, and slow billing cycles.

🛣️

Lane Ranking & Load Intelligence

SmartPlan scores every lane against your real costs and history. Reduce deadhead, avoid under-priced freight, and decide faster.

💳

Cash Flow & Runway

Know how many days of cash you have and what you must gross each week — and reduce your dependence on factoring fees.

🤖

AI Advisor

Ask what to do next in plain English. The Advisor reads your trucks, costs, and load history and answers with your numbers, not generic advice.

✅

Break-Even & Scenarios

See the exact rate that keeps you whole, then stress-test fuel, insurance, and a second truck before you commit real money.

📱

Built Mobile-First

Owner-operators live on their phones. SmartPlan is designed for the road — fast and usable at a truck stop or in the cab.

Pricing

Less Than One Bad Load.

Pick a plan when you create your account. Cancel anytime from your billing page.

Starter

Independent owner-operators

$19/month

1 truck · 1 user

Smart load evaluation
Per-mile cost breakdown
Basic cost profiling
Most Popular

Core

Small fleets that need team access

$39/month

Up to 5 trucks · Up to 3 users

Everything in Starter
Multi-truck fleet management
PDF reports & broker scorecards

Pro Fleet

Growing fleets that want full control

$99/month

Up to 50 trucks · Up to 10 users

Everything in Core
Custom cost profiles per truck
Team roles & permissions
Need More Than Software? · TNH IQ Services

Bring Us the Part of the Business That Isn't Working.

Owner-operator, growing fleet, box truck, final mile, courier, broker — the sweet spot is companies big enough to have real operational problems and too lean to hire dedicated sales, technology, analytics, and operations leadership. You don't pick a service off a menu. You tell us the pain; we figure out the business model.

01Start Here · One-Time

Carrier Reality Check

Owner-Operators & Small Fleets

Give us the operation — trucks, numbers, freight sources, lanes, processes. We'll show you where you're leaving money on the table, what needs to change, and whether the math says this business should scale.

A straight verdict: Abort. Adjust. Proceed.
The 3–5 highest-value fixes, ranked
The math behind every recommendation
02Monthly · We Run It

Operations & Growth Desk

Fleets of Roughly 5–40 Trucks

We don't hand you a report and disappear. We take responsibility for what isn't working — dispatch, freight strategy, broker relationships, customer development, profitability, back-office process — and run it like it's ours.

Own an operational bottleneck end to end
Build freight, customers, and repeat revenue
Net over gross — profit per truck, not just topline
03Executive · Ongoing

FreightCTO

Larger Fleets, Brokers & 3PLs

For companies past the duct-tape stage. We become your outsourced technology and operations executive — the leadership hire you'd otherwise need to make, without the salary.

Automation, AI, and system integrations
Dashboards, control towers, and custom software
Sales systems and commercial infrastructure
One Diagnosis. Four Possible Actions.

Whatever's Broken, It Lands on One of Four Desks.

01 · OPERATE

Operations

We take responsibility for an operational bottleneck. Dispatch execution, documentation, tracking, exceptions, detention and accessorials, settlements, and day-to-day profitability.

02 · GROW

Growth

We help build freight, customers, and revenue. Broker and customer development, lane strategy, quoting, CRM and pipeline — because the load board is the scraps, and direct relationships are the moat.

03 · AUTOMATE

Automation & AI

We eliminate repetitive work and give management visibility. Data integration, dashboards, alerts, document and email ingestion, reporting, and workflow redesign.

04 · BUILD

Custom Technology

When the software you need doesn't exist, we build it. Freight-specific operating infrastructure, control towers, portals, data systems — the missing layer your stack can't cover.

How It Works

Diagnosis First. Then the Fix.

01

Tell Us Where It's Stuck

Truck count, equipment, primary market, biggest problem. That's it. You don't have to know whether it's a freight problem, a margin problem, a dispatch problem, or a sales problem — that's our job to figure out.

02

Get a Straight Verdict

We go through the operation — trucks, freight sources, rates, deadhead, lanes, customers, dispatch, and technology — and give you a deliberately simple answer: Abort. Adjust. Proceed. Plus the highest-value fixes, ranked.

03

We Own the Fix

Where there's real economic value, we take responsibility for the outcome — running the desk, building the revenue channel, automating the workflow, or building the missing software. Sometimes the verdict is 'don't buy anything.' That's the point.

Now Live

The TNH IQ Community.

An operator room, not a motivational feed. Real numbers, proven models, and people who actually run trucks, routes, and freight businesses — built by operators, for operators.

📋

Playbooks & Templates

Proven frameworks and ready-to-use templates to streamline operations and scale faster — from startup sequencing to fleet profitability.

✅

Checklists

Step-by-step guides for dispatch, compliance, maintenance, broker vetting, and everything in between.

📞

Live Calls & Workshops

Interactive sessions with operators and industry experts covering lane strategy, negotiation, insurance, and profit optimization.

🤝

Masterminds & Opportunities

Collaborate with fellow operators, share real numbers, and discover partnership opportunities — plus access to our loadboard.

TNH IQ SmartPlan · From $19/mo

Know Your Number.

Rates can go up all they want. If your costs go up faster, you're still going backwards. Put your operation in, and stop hauling freight that doesn't make you money.

Get Started — From $19/mo

Need hands-on help running or growing the business? See TNH IQ services · Log in